Home › Blog
The blog
Straight answers on websites, Google listings and search, written for people running a business rather than for other web developers.
Local search
Which directories are actually worth listing your business on
Google, Bing and Apple matter. Most of the other hundred are a waste of an afternoon. Here's the short list and the order to do them in.
Read the guide →Google Business Profile
Getting into the Google Maps local pack
What decides who appears in that box of three businesses at the top of a local search, and what you can change yourself this week.
Read the guide →Buying a website
What a small business website should really cost
Why quotes range from £300 to £8,000 for what looks like the same thing, and the questions to ask before you agree to any of them.
Read the guide →Getting found locally, town by town
If you're based near Sandy, Bedfordshire, here's what actually helps with local search in your area.
Local search
Getting your business found online in Biggleswade
The biggest town in this cluster changes the maths on local search — more competition, but more people searching too.
Read the guide →Local search
Getting your business found online in Potton
Word of mouth has worked here for generations. Here's why it's starting to matter less than it used to.
Read the guide →Local search
Getting your business found online in Blunham
Small enough that most locals already know you — the real opportunity is everyone who's just moved in.
Read the guide →Local search
Getting your business found online in Northill
Home to Ickwell's historic maypole, and a lesson in why tiny villages shouldn't chase the wrong search terms.
Read the guide →Local search
Getting your business found online in Old Warden
Home to the Shuttleworth Collection, and a steady stream of visitors with zero local knowledge.
Read the guide →Local search
Getting your business found online in Everton
Tucked between Sandy and Potton — and that position is exactly what your listing should lean into.
Read the guide →Local search
Getting your business found online in Tempsford
A village with a remarkable wartime history, and a very modern local search problem.
Read the guide →Local search
Getting your business found online in Moggerhanger
Home to Moggerhanger Park, and a genuinely useful search term most local businesses never think to use.
Read the guide →Local search
Getting your business found online in Willington
The National Trust dovecote brings browsers, not urgent searchers — and that changes what wins.
Read the guide →Local search
Getting your business found online in Southill
A quiet estate village where proximity, not a landmark, is the real local search opportunity.
Read the guide →Local search
Getting your business found online in Beeston
So close to Sandy the two blur together — your listing should reflect how people actually think.
Read the guide →Local search
Getting your business found online in Dunton
One of the simplest fixes on this list, and one of the most commonly skipped.
Read the guide →Local search
Getting your business found online in Wrestlingworth
Right on the Cambridgeshire border, which raises a question worth answering deliberately.
Read the guide →Local search
Getting your business found online in Gamlingay
Technically Cambridgeshire, but close enough to Potton and Sandy that the county line barely matters.
Read the guide →Local search
Getting your business found online in Wyboston
Home to Wyboston Lakes, and a pocket of search demand with zero local ties.
Read the guide →Local search
Getting your business found online in Roxton
Quiet, riverside, and a reminder that the village name isn't always where the search volume is.
Read the guide →Local search
Getting your business found online in Great Barford
Bigger than most on this list, with its own search volume — and its own local competition.
Read the guide →Local search
Getting your business found online in Cardington
Home to the famous airship sheds, and a genuinely distinctive local search opportunity.
Read the guide →Local search
Getting your business found online in Shefford
Big enough to target directly, small enough that word of mouth still carries real weight.
Read the guide →Local search
Getting your business found online in Henlow
A long RAF history, and a very close relationship with neighbouring Shefford.
Read the guide →