Dunton is small enough that most business owners based there already know this instinctively: nobody searches for the village by name unless they already know exactly what they're looking for.
That's not a criticism of Dunton, it's just the reality of a village this size anywhere in the country. The search volume simply isn't there for "electrician Dunton" the way it is for "electrician Biggleswade," even though Biggleswade is only a few minutes up the road and genuinely serves the same customer base.
The fix is one of the simplest pieces of advice on this whole list, and one of the most commonly skipped: set your Google Business Profile's service area to include Biggleswade explicitly, not just Dunton. It costs nothing, takes about two minutes, and opens your listing up to a search volume that a village-only setup will never see, because you're now showing up for the searches people are actually typing.
Everything else follows the same pattern as the rest of Bedfordshire's smaller villages — a properly completed listing, recent reviews, and a website that's honest about where you actually cover rather than technically accurate but practically invisible.