Wyboston has something most villages this size don't: a genuinely large business and leisure complex that pulls in visitors with no local ties whatsoever.
Wyboston Lakes brings in conference delegates, hotel guests, golfers and event attendees from well outside the immediate area, on a scale that's unusual for a Bedfordshire village. That's a distinct pocket of search demand — people searching "near Wyboston Lakes" or "restaurants near Wyboston" with zero local knowledge and often booking or deciding in advance rather than on the spot.
If any part of what you do could plausibly serve a conference delegate or hotel guest — food, transport, activities, last-minute essentials — it's genuinely worth naming Wyboston Lakes specifically on your website and in your Google listing, since that's a real, high-intent search term rather than generic village-name padding.
For everything else
Wyboston sits close to St Neots as well as the Bedfordshire towns further west, so it's worth checking your service area covers both directions rather than assuming people only search toward one side. The usual fundamentals apply beyond that: a complete listing, current reviews, and clarity about exactly what you offer.